A inspiração para a campanha de Páscoa 2025 da Santo Favo veio dos clássicos livros infantis antigos, mas com um toque de tropicalidade que traduz a essência carioca da marca. Criamos uma floresta Atlântica encantada, onde um coelhinho tenta se fantasiar de abelha. A abordagem criativa tratou todo o projeto como a capa de um livro ilustrado, em que cada elemento foi desenhado digitalmente e só depois desta "capa" pronta se desdobrou em embalagens, materiais promocionais e peças de comunicação.
Santo Favo's Easter 2025
The inspiration for Santo Favo's 2025 Easter campaign came from classic vintage children's books, infused with a tropical flair that captures the brand's Rio de Janeiro essence. We created an enchanted Atlantic Forest where a little rabbit tries to disguise itself as a bee. The creative approach treated the entire project like an illustrated book cover—each element was digitally hand-drawn, and only after this "cover" was complete did it expand into packaging, promotional materials, and communication pieces.
The inspiration for Santo Favo's 2025 Easter campaign came from classic vintage children's books, infused with a tropical flair that captures the brand's Rio de Janeiro essence. We created an enchanted Atlantic Forest where a little rabbit tries to disguise itself as a bee. The creative approach treated the entire project like an illustrated book cover—each element was digitally hand-drawn, and only after this "cover" was complete did it expand into packaging, promotional materials, and communication pieces.
Cliente: Santo Favo | Photos: @ana.carol.rabelo
