O projeto da identidade visual para a CP Focus foi desenvolvido para refletir a precisão e a expertise da marca no campo da radiologia de cabeça e pescoço. O design explora a revelação da silhueta contida na letra "C" por meio do contraste entre as cores, criando uma referência direta à radiologia e incorporando à marca um símbolo da especialização. A tipografia transmite profissionalismo e clareza, enquanto a paleta de cores reforça a sensação de acolhimento e a confiabilidade essenciais para o público médico.
CP Focus Branding
The visual identity project for CP Focus was developed to reflect the brand’s precision and expertise in the field of head and neck radiology. The design highlights the revelation of the silhouette within the letter "C" through color contrast, creating a direct reference to radiology and incorporating a symbol of specialization into the brand. The typography conveys professionalism and clarity, while the color palette enhances the sense of warmth and reliability essential to the medical audience.
The visual identity project for CP Focus was developed to reflect the brand’s precision and expertise in the field of head and neck radiology. The design highlights the revelation of the silhouette within the letter "C" through color contrast, creating a direct reference to radiology and incorporating a symbol of specialization into the brand. The typography conveys professionalism and clarity, while the color palette enhances the sense of warmth and reliability essential to the medical audience.
Client: @cpfocus.rad
