Neste projeto, o conjunto de utensílios de cozinha foi desenvolvido para integrar uma linha premium, mas com um toque moderno e atual devido à sua ampla variedade de cores. Compreendendo essa diversidade como sua principal característica distintiva, a identidade visual foi construída em torno dessa paleta de cores vibrante. O trabalho começou com a criação das embalagens do conjunto de utensílios e, em seguida, evoluiu para o desenvolvimento de materiais digitais para seu lançamento. Isso incluiu postagens para redes sociais, banners de produtos em diversos formatos para o site da marca e uma landing page dedicada.
Launch of the La Cuisine cookware set
In this project, the cookware set was designed to belong to a premium line, but with a modern and trendy touch due to its wide variety of colors. Understanding this diversity as its main distinguishing feature, the visual identity was developed around this vibrant color palette. The work initially involved creating the packaging for the cookware set, followed by the development of digital materials for its launch. This included posts for social media, product banners in various formats for the brand’s website, and a dedicated landing page.
In this project, the cookware set was designed to belong to a premium line, but with a modern and trendy touch due to its wide variety of colors. Understanding this diversity as its main distinguishing feature, the visual identity was developed around this vibrant color palette. The work initially involved creating the packaging for the cookware set, followed by the development of digital materials for its launch. This included posts for social media, product banners in various formats for the brand’s website, and a dedicated landing page.
