A identidade visual do curso online Radio Urgente foi desenvolvida com o objetivo de humanizar a radiologia na emergência. Inspirada no ambiente de plantão, a luz é um elemento central, ela ilumina apenas a parte "gente" dentro da palavra "urgente", reforçando o foco nas pessoas. O farol, símbolo de orientação e clareza em momentos críticos, também está presente como metáfora visual. Criada especialmente para o meio digital, a identidade faz uso de texturas, degradês e cores vibrantes para transmitir energia, presença e conexão.
Ecad Landing Page
The visual identity of the online course Radio Urgente was designed to bring a human touch to emergency radiology. Inspired by the atmosphere of on-call shifts, light plays a key role — it highlights only the “gente” (people) within the word “urgente”, emphasizing the human focus. The lighthouse, a symbol of guidance and clarity in critical moments, also serves as a visual metaphor. Tailored for digital environments, the identity uses textures, gradients, and vibrant colors to convey energy, presence, and connection.
Client: Ecad / Agency: Camisa 10 Propaganda
The visual identity of the online course Radio Urgente was designed to bring a human touch to emergency radiology. Inspired by the atmosphere of on-call shifts, light plays a key role — it highlights only the “gente” (people) within the word “urgente”, emphasizing the human focus. The lighthouse, a symbol of guidance and clarity in critical moments, also serves as a visual metaphor. Tailored for digital environments, the identity uses textures, gradients, and vibrant colors to convey energy, presence, and connection.
Client: Ecad / Agency: Camisa 10 Propaganda
