Press kit desenvolvido para o lançamento do Anthelios Color Dose, da La Roche-Posay. O produto foi criado para adaptar o protetor solar à tonalidade da base com apenas algumas gotas. Sua principal característica é a adaptabilidade de cor, transformando qualquer protetor solar em um produto com tons semelhantes aos de uma base. Para destacar essa versatilidade, utilizamos círculos representando as tonalidades disponíveis, com um deles destacando a cor da marca. Dentro da caixa, incluímos informações detalhadas sobre o uso correto do produto e os benefícios tanto do Color Dose quanto do protetor solar complementar. Aproximadamente 500 unidades da caixa foram produzidas e distribuídas para influenciadores de beleza e maquiagem.
Press kit Anthelios Color Dose
Press kit developed for the launch of Anthelios Color Dose by La Roche-Posay. The product is designed to adapt sunscreen into a foundation shade with just a few drops. Its main feature is the color adaptability, transforming any sunscreen into a product with foundation-like tones. To highlight this versatility, we used circles representing the available shades, with one prominently displaying the brand’s color. Inside the box, we included detailed information on the correct use of the product and the benefits of both Color Dose and the accompanying sunscreen. Approximately 500 units of the box were produced and distributed to beauty and makeup influencers.
Cliente: La Roche-Posay, L’Oréal
Press kit developed for the launch of Anthelios Color Dose by La Roche-Posay. The product is designed to adapt sunscreen into a foundation shade with just a few drops. Its main feature is the color adaptability, transforming any sunscreen into a product with foundation-like tones. To highlight this versatility, we used circles representing the available shades, with one prominently displaying the brand’s color. Inside the box, we included detailed information on the correct use of the product and the benefits of both Color Dose and the accompanying sunscreen. Approximately 500 units of the box were produced and distributed to beauty and makeup influencers.
Cliente: La Roche-Posay, L’Oréal
