Neste projeto, desenvolvi o press kit e o material de divulgação para o lançamento do rímel Total Temptation, da Maybelline, marca da L’Oréal. A estética seguiu o mesmo tom de rosa da embalagem, combinando com o skyline de Nova York, um elemento já característico da identidade visual da marca. Os detalhes foram pensados para transmitir delicadeza e sofisticação. O fundo da caixa foi forrado com uma pelúcia rosa, enquanto um laço de fita finalizava o fechamento, além disso, o kit incluía um flyer com as instruções de uso, desenvolvido no formato de um postal.
Total Temptations Press Kit
In this project, I developed the press kit and promotional materials for the launch of Maybelline's Total Temptation mascara, a L'Oréal brand. The aesthetic followed the same pink tone as the packaging, combined with the New York skyline—a signature element of the brand's visual identity. The details were designed to convey delicacy and sophistication. The bottom of the box was lined with pink plush fabric, while a ribbon bow secured the closure. Additionally, the kit included a flyer with usage instructions, designed in the style of a postcard.
Client: Maybeline
In this project, I developed the press kit and promotional materials for the launch of Maybelline's Total Temptation mascara, a L'Oréal brand. The aesthetic followed the same pink tone as the packaging, combined with the New York skyline—a signature element of the brand's visual identity. The details were designed to convey delicacy and sophistication. The bottom of the box was lined with pink plush fabric, while a ribbon bow secured the closure. Additionally, the kit included a flyer with usage instructions, designed in the style of a postcard.
Client: Maybeline
